Kenyon is a Senior Manager of Business Analytics at 2nd Order Solutions, where he helps clients solve complex problems across growth strategy, credit risk, and data-driven decisioning. He brings deep experience translating business questions into structured analytical frameworks that inform acquisition, retention, and portfolio optimization decisions.

Before joining 2OS, Kenyon led merchant analytics for grocery partnerships at Upside, building measurement frameworks, experimentation systems, and forecasting models to evaluate merchant performance and optimize partner outcomes. 

Earlier in his career, Kenyon spent four years at Mastercard, where he advised financial services clients on acquisition strategy, forecast modeling, and spend-based marketing campaigns. He partnered with Fortune 500 institutions to design and implement advanced analytics solutions that improved marketing ROI and enabled more disciplined, data-driven growth decisions.

Kenyon holds a B.S. in Systems Engineering and a B.A. in Economics from the University of Virginia. Outside of work, he can be found running, playing pickleball, or exploring Richmond’s food scene. He has visited 46 U.S. states and looks forward to crossing off the last 4 soon.